Privacy Policy

We collect information you provide directly to us when you create an account, fill out forms, or contact us for support. This includes: • **Account data:** name, email address, phone number, business name, and password (stored as a secure hash). • **Business profile:** address, category, photos, and social media handles you connect. • **Usage data:** pages visited, features used, clicks, and session duration, collected automatically via server logs and analytics. • **Payment data:** billing address and last four digits of your card — full card numbers are processed by Razorpay/Stripe and never stored by us. Accounting sync (invoices, contacts) may be pushed to your own Zoho Books account if you connect it. • **Third-party integrations:** access tokens for Google Business Profile, Facebook, Instagram, Twitter/X, LinkedIn, and other platforms you connect — stored encrypted at rest. • **Customer/end-user data:** names, phone numbers, and emails of your own customers when you use Booking, WhatsApp campaigns, Forms, or the AI Chat/Voice widget — this is your data, processed by us on your behalf as a data processor. • **AI voice call data:** call audio recordings, transcripts, and phone numbers when you enable an AI Phone Assistant (call recording is on by default and can be disabled per assistant in Channel settings). • **Chat/WhatsApp conversation data:** messages exchanged with your AI chat widget, WhatsApp, or SMS assistant, including phone numbers and conversation history. • **E-signature data:** for the Document Sign feature — signer name, email, IP address, timestamp, and the signature image/typed name captured at the moment of signing. • **Push notification data:** browser push subscription endpoint and encryption keys, if you enable browser notifications. • **Device/technical data:** IP address, browser/user-agent, and login timestamps, retained for account security and fraud prevention.

We use the information we collect to: • Provide, operate, and improve the Pragaticai platform. • Generate AI-powered content, review replies, and chat/voice responses on your behalf, using AI providers (Google Gemini, Anthropic Claude, or a self-hosted Ollama model depending on configuration). • Record and transcribe AI phone assistant calls for quality, training, and dispute-resolution purposes, where enabled. • Send transactional emails (receipts, password resets, security alerts, booking confirmations) and SMS/WhatsApp messages you or your customers opt into. • Send product updates and marketing emails — you can unsubscribe at any time. • Detect fraud, abuse, and security threats (login attempt logging, MFA). • Sync accounting records to your connected Zoho Books account, if enabled. • Comply with legal obligations under Indian law (IT Act 2000, DPDP Act 2023) and, where applicable, GDPR.

We do not sell your personal data. We share data only with: • **Service providers (sub-processors)** we use to operate the platform: cloud hosting, MySQL/Redis infrastructure, email delivery (Brevo/SendGrid), SMS/WhatsApp (Twilio, Meta), AI voice calling and transcription (Vapi, Deepgram, 11Labs), AI content generation (Google Gemini, Anthropic), payment processing (Razorpay, Stripe), and accounting sync (Zoho Books) — each bound by their own data processing terms. See the full sub-processor list on our GDPR & Data Rights page (/gdpr). • **Third-party platforms you connect** (Google, Meta, Twitter/X, LinkedIn, etc.) — only the data required for the integration you authorised. • **Law enforcement** when required by a valid legal order. • **Successors** in the event of a merger or acquisition, with prior notice to you.

We retain your account data for as long as your account is active. If you delete your account: • Personal profile data is deleted within 30 days. • Aggregated, anonymised analytics may be retained indefinitely. • Backups are purged within 90 days of deletion. • Tax and billing records are retained for 7 years as required by Indian law.

We use essential cookies to keep you logged in and secure, and analytics cookies (privacy-respecting, no cross-site tracking) to understand how the product is used. See our full Cookie Policy (/cookies) for the list of cookies and how to control them. You can disable non-essential cookies in your browser settings without affecting core functionality.

If you activate an AI Phone Assistant, calls to/from that number may be recorded and transcribed; where required by law, callers are informed via the assistant's greeting that the call may be recorded. Documents signed via our Document Sign feature use an electronic signature (name/drawn signature + IP address + timestamp), which is legally recognised under Section 5 of India's Information Technology Act 2000. You are responsible for ensuring your own use of these features complies with local consent-to-record and e-signature laws.

Under the Digital Personal Data Protection Act 2023 and GDPR (for EU residents), you have the right to: • Access a copy of your personal data. • Correct inaccurate data. • Request deletion of your data. • Object to or restrict certain processing. • Data portability — export your data in JSON/CSV format from Settings → Account. Full details and response timelines are on our GDPR & Data Rights page (/gdpr). For account/data deletion instructions (including Facebook/Instagram-connected data), see our Data Deletion page (/data-deletion). To exercise any of these rights, email us at privacy@localedge.ai.

We use industry-standard security measures including TLS 1.3 in transit, AES-256 at rest, regular penetration testing, and SOC 2-aligned controls. We offer two-factor authentication (TOTP) and log all login activity. In the event of a breach affecting your data we will notify you within 72 hours.

Pragaticai is not directed at children under 18. We do not knowingly collect data from minors. If you believe a minor has provided us data, please contact us immediately.

We may update this policy from time to time. We will notify you by email and via an in-app banner at least 14 days before material changes take effect. Continued use after the effective date constitutes acceptance.

Questions about this policy? Reach our Data Protection Officer at: **Email:** privacy@localedge.ai **Address:** Pragatic AI Pvt. Ltd., Bengaluru, Karnataka, India